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Podcast: We Are Sales Podcast
Episode: Doubling prices with no impact on churn or win rate
Description: Today we are bringing to you Pieter Geeraerts.
Pieter has just finished his mission at Expensya as CRO, and before that, he has hold several leadership positions, such as CEO of Mobilexpense, Chief Banking Officer at Isabel Group and Head of Sales at Worldline, among others.
With Pieter we delved into the topic of “pricing”.
Many of us are not yet pricing the right way. Too often prices are set too low. This could be the case because we are not pricing based on value or because we are still working with the pric...