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Podcast: The Thoughtful Entrepreneur
Episode: 1723 - How to Write a Great Short Business Book with Mike Ulmer
Description: In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Writer, Publisher & Journalist of Catapult Bookwriting, Mike Ulmer.
Mike's journey from sports journalism to business storytelling is a fascinating one. After spending three decades in sports journalism, he transitioned into the business world.
He noticed a common thread among many people he interacted with in the business network - they struggled to tell their stories or present themselves effectively. This observation led him to develop a formula for writing great business books and assisting others in their writing endeavors.
Mike attributes much of his success to...