Want to create an interactive transcript for this episode?
Podcast: What's Working in Ecommerce
Episode: Disruptive Advertising: Beyond Ad Spend to Long-Term Value with Jacob Baadsgaard
Description: In this podcast episode, Jacob Baadsgaard the founder of Disruptive Advertising, discusses the importance of focusing on the lifetime value of customers in e-commerce businesses.  He emphasizes the need to prioritize long-term customer value over the initial return on ad spend.  Jacob shares his experience optimizing John Deere's marketing strategy at Adobe, which led him to start his own agency.  The conversation also touches on the challenges of connecting marketing efforts in B2B companies and the significance of analytics and insights.  Jacob highligh...