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Podcast: Traction Podcast
Episode: Two Key Trends That Will Shape the Future of Marketing with Joyce Kim, Twilio
Description: Our guest today is Joyce Kim, Chief Marketing Officer of Twilio. With a market cap of more than $10 billion, Twilio is the industry-leading platform that powers customer engagement, from voice and video to SMS and email.Joyce dives into two important trends that will shape the future of marketing — generative AI and first-party data.Specifically, Joyce discusses:- Why do so many CMOs start as engineers?- AI trends that will shape the future of marketing.- The difference between first-party and third-party da...