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Podcast: Africa Business of Sport Podcast
Episode: E100: Inside CAF's Sponsorship Acquisition Spree – Hassan El Kamah
Description: In this episode, Commercial Director at Confederation of African Football (CAF), Hassan El Kamah, returns to the podcast to unpack CAF's new Global Partners and commercial sponsors. Hassan discusses the role of IMG in the latest sponsorship acquisitions, the new sponsors acquired and the projected commercial performance of AFCON 2023, his assessment of the first edition of the African Football League (AFL) and how Visit Saudi and Visit Rwanda will both achieve their AFL sponsorship objectives despite being competing tourism brands.
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