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Podcast: The Smart Marketer Podcast
Episode: Best Practices for Campaign Structuring in 2021
Description: Are you ready to implement new testing strategies in 2021? Hosts Molly Pittman and John Grimshaw give us an in-depth look at how they plan to test and optimize their ads now that there's a decline in in-platform data. John explains conversion "attribution" and gives examples of software and non-software attribution models and services. Plus, he shares the 3 key categories of his tracking strategy, as well as some best practices on what's working now in their campaigns. YOUR ENGAGEMENT MATTERS! Here's how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a...