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Podcast: Stories From Women Who Walk
Episode: 60 Seconds for Motivate Your Monday: Are Origin and Brand Stories One and the Same?
Description: Hello to you listening in Fredricton, New Brunswick, Canada!Coming to you from Whidbey Island, Washington this is Stories From Women Who Walk with 60 Seconds for Motivate Your Monday and your host, Diane Wyzga.Question: Are origin and brand stories one and the same? Not at all. While origin stories and brand stories share similarities, they serve distinct purposes in the realm of storytelling and branding.Origin Story: An origin story typically focuses on how your work began, your journey, and the foundational moments that define professional or organizational identity.  You’ve heard me...