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Podcast: Let's Talk Loyalty
Episode: #79: Let's Talk a LITTLE Loyalty - Summary of Loyalty Success and Storytelling in South Africa
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here. Helène Brand is a freelance marketing consultant whose experience includes responsibilities for a community-based loyalty program in South Africa called “ My School, My Village, My Planet” which won 8 international awards.Helène herself was named "Loyalty Personality of the Year" in 2015 and this short summary discusses her approach to loyalty which includes balancing both transactional and emotional loyalty.We also discuss her passion for storytelling as a powerf...