Want to create an interactive transcript for this episode?
Podcast: Find My Catalyst Podcast
Episode: Ray Edwards - Copywriting, Sales, and Coffee
Description: In this episode, Mike is joined by Ray Edwards. Ray is a communications strategist and author of How To Write Copy That Sells. Ray is also the host of the Ray Edwards Show. Questions Answered: How do we create the same type of sales experience when we are not in the room? What can we learn from movies about writing copy? Does it make sense to be deliberate about the copy you write for videos? What can folks do to get better at writing copy? Key Takeaways: It is better to think it through t...