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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – What Is a Brand?
Description: What is a brand? Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Your brand is your promise to the customer. It’s based on the mission of the company. It appeals to people who share the same vision as you. It gives the company a unique positioning over the competition. Your brand impacts everyone in the company including investors, team members, partners, as well as the customer. Here are some steps to establish your brand: Start with your founder's story. What led the founder to start and build th...