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Podcast: Marketing Against The Grain
Episode: The Secret Growth Strategies Behind Spotify's Top Podcasts | Steph Smith (#173)
Description: 90% of podcasts struggle with audience growth due to the lack of clear distribution mechanisms and inadequate analytics.Kipp and Kieran are joined by Steph Smith (Podcast Host at a16z) to dive into the 6 content principles that will grow any business’ audience through the lens of podcast growth. Learn more on the power of shareable content, why you need to differentiate, and the impact of having your show on YouTube.About Steph SmithSteph is a data-driven writer and growth marketer, with a passion for progressive, early-medium st...