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Podcast: eCommerce Badassery
Episode: 253. Going Where the Money is & Using That to Fuel Your Business Growth with Sanjana Sharma of Lucy Kitty Jewelry
Description: Today's guest is Sanjana Sharma. She first started her business from the corner of her bedroom and like most first-time eCommerce entrepreneurs she thought… if I build it they will come. Luckily it didn’t take her too long to figure out how that wasn’t at all the case and she took the plunge into in-person shows.Â
While that was exhausting and backbreaking work it really helped her build the foundation of her business and understand what her customer needs and why they love her jewelry.Â
This growth hasn’t come without it’s challenges t...