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Podcast: The Thoughtful Entrepreneur
Episode: 1728 β Online Marketing Strategies with Elizabeth Harr of Hinge Marketing
Description: In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to theΒ Partner of Hinge Marketing, Elizabeth Harr.
When asked about the types of clients they work with, Liz mentioned a broad spectrum of professional service firms. These include engineering firms, architectural firms, law firms, accounting firms, and financial services companies. Any business that provides advisory services falls under their purview. However, their focus is primarily on B2B rather than B2C.
Liz also emphasized the importance of understanding the sophisticated audience that professional services firms serve. These clients are not interested in being sold to; they w...