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Podcast: Unknown to Known presented by (ON CAM) Ready
Episode: From BBC to Booked: Insider Secrets to Pitching the Press
Description: What if pitching the press wasn’t about asking for coverage — but about helping journalists do their jobs better?In this episode of Unknown to Known, TV news veteran Jamie Maglietta sits down with Adela Hussain, founder of Pitch to Press, for a candid, practical conversation about how earned media actually works.Adela built her reputation by securing features in 14 publications in just 12 months while launching her own business — including Harvard Business Review, without pitching. In this episode, she breaks down what journalists look for, how founders and experts should think about storytelling, and why the mo...