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Podcast: The PR Podcast
Episode: 153. Anat Gerstein, Founder & President, Anat
Description: What is Asset Framing? We talk with Anat Gerstein, Founder and President, on a new push to help properly and respectfully report on at-risk and marginalized populations.
Anat started her namesake named firm in 2010 after years of seeing first-hand the support nonprofits need to effectively tell their story. Prior to starting her business, Anat was chief of staff and press secretary to NYC Public Advocate Betsy Gotbaum; provided public relations services to top healthcare companies, including Eli Lilly and Cigna; developed effective communications materials for social service and other non-profits; and promoted political candidates at the state...