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Podcast: B2B Revenue Leaders
Episode: Brace Yourselves; Budgeting Season Is Here | Aaron Branson (Netsurion & Revup Marketing)
Description: This week, Dustin chats with Aaron Branson, Senior VP of Marketing at Netsurion & CEO at Revup Marketing, all about the upcoming budgeting season. They chat about what the ROI of measuring ROI is, attribution, how to effectively communicate your needs with the C suite, and the crucial importance of the marketing leader being involved, not just in the forecasting side but also in budgeting.
If you have any questions or thoughts, you can reach out to Aaron through LinkedIn. Also, check out Netsurion’s & Revup Marketing’s websites to learn more about their work.