Want to create an interactive transcript for this episode?
Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Why Your Startup Needs a Brand
Description: Why Your Startup Needs a Brand Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Branding is more than just a logo. Your logo is your visual identity. Your brand is the promise your startup makes to the market. Here is a list of reasons to craft a brand for your startup: It gives the startup a singular message that underpins all marketing. Over time, the brand can become an asset to the company and make it more valuable in an exit. Branding differentiates your startup from the competition...