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Podcast: Making Sales Social Podcast
Episode: Usman Sheikh - Revolutionizing Sales: The Marriage of Psychology and AI in the B2B Arena
Description: Usman Sheikh joins us on this episode to discuss revolutionizing sales by incorporating psychology and AI in the B2B arena. As AI becomes more prevalent in the sales and marketing space, it's crucial to understand how it can be used effectively to build relationships with customers. Usman answers questions about how generative AI can be used as a research tool and how it promotes productivity and efficiency in writing emails and content for sales professionals. He also delves into the concept of humanized AI and how it can help bring personality to a brand in the B2B space...