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Podcast: The Revenue-Driven CMO
Episode: Leverage Listening In Your Marketing Strategy with Kirsten Markson, CMO of Keap
Description: Today’s guest started her career in market research which kickstarted her affinity for data. She’s turned customer insights into healthy growth for companies such as Upwork, American Express, Farmer’s Insurance, and The Nature Conservancy. In recognition of her work, she won the 2020 Demand Gen B2B Innovator Award. Kirsten Markson is the CMO of Keap, a $100M ARR start-up that brings the power of marketing and sales automation to SMBs. Kirsten joins Host Chris Mechanic for a conversation on the importance of listening to your customers, how to align sales and marketing teams, and why great market...