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Podcast: Conquer Risk Podcast
Episode: Advisor Communication is Broken
Description: Itâs a hard truth to face, but the fact is the way advisors communicate to clients is broken. Just because itâs always been done a certain way, doesnât mean it will always work â or â as we say for investments, âpast returns are not always indicative of future success.âWe are very intentional about how we communicate here at Potomac, and we believe how you communicate is an opportunity many advisors donât fully realize. We break down:Voice vs. Industry TalkPlanned Content vs. On-DemandGated Content vs TransparencyWe hope you enjoy and follow us on this journey...