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Podcast: The Insatiable Appetite
Episode: Want to reach Gen Z and Alpha? Answer this question first.
Description: With all the buzz around Gen Z and Gen Alpha lately, it’s understandable if your team is eager to answer the question: “How do we reach them?” In this week’s podcast, our lead researchers challenge you to consider a different question first: “WHY it is so critical for food and beverage companies to understand these consumers?” From our POV, companies that can answer this question correctly will have a competitive advantage on: Crafting products that resonate on multiple levels — from flavor to valuesLeveraging technology the right wayPreparing to evolve with consu...