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Podcast: Building Better CMOs and Marketing Leaders
Episode: Vineet Mehra, CMO of Chime: "Performance Storytelling" is Brand AND Performance
Description: Full transcript"We have this East Coast, West Coast dynamic going on in our industry," says Vineet Mehra, the CMO of Chime. But rather than 2Pac and Biggie, the split is between brand marketing and performance marketing — which Vineet says shouldn't be mutually exclusive."Instead of integrating our worlds and realizing that all of this is now marketing, we have marketed marketing in an absolutely divisive way," he says, "and actually split the community as opposed to recognizing that there's just a new way of marketing and these two things need to be integrated and li...