Want to create an interactive transcript for this episode?
Podcast: Stories From Women Who Walk
Episode: 60 Seconds for Wednesdays on Whidbey: Origin Versus Brand Story: Which Story to Use When?
Description: Hello to you listening in Slacks Creek, Queensland, Australia!Coming to you from Whidbey Island, Washington this is Stories From Women Who Walk with 60 Seconds for Wednesdays on Whidbey and your host, Diane Wyzga.In my role as a storytelling communication change-maker I help professionals and organizations create their origin and brand stories. My clients benefit from co-creating stories tailored to their specific needs and goals. Here's how each type of story can play a role:Â Â Origin Story:Â Â Â Â When to Use: An origin story is particularly powerful when you want to establ...