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Podcast: The Influence Factor by The Influencer Marketing Factory
Episode: What Marketing Opportunities Await Beyond the Screen w/ Collette Winn (NBCUniversal)
Description: In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast host, is joined by Collette Winn, VP of Strategy & Operations, Innovation, and Advertising Strategy at NBCUniversal. Their discussion spans various topics, including shoppable content, e-commerce, events, the future of advertising, and beyond.
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Show Notes:
(00:41) - Collette’s journey
(04:40) - Discerning exceptional talent
(06:55) - Developing resonant messaging
(11:28) - Marrying content and commerce
(15:28) - Blueprint for e-commerce
(17:47) - Insights from BravoCon event
(22:04) - Innovations with branded microsites
(27:32) - Anticipating the future of ad...