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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – What Is Not a Brand
Description: What Is Not a Brand Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The strength of a company’s brand is how much customers believe in the promise of the company. Here’s a list of what the brand is not: Marketing positioning Market positioning is where you are positioned in the market while the brand is where you are positioned in the customer's mind. Name of company The company name draws meaning from the brand. Logo The logo is the visual representation of the brand of the comp...