Want to create an interactive transcript for this episode?
Podcast: The Revenue Rulebreaker Podcast
Episode: Figure out what your clients will pay for with Abhishek Kumar
Description: How well do you really know your clients? We all talk a good game about target audience but when it comes down to it, we’re often working off a lot of assumptions about them.
I almost never talk about customer research anymore because it’s boring. All of us and I do mean all of us think we know our customer better than we truly do and so we skip over the part where we actually get to know them and just start selling.
But today, we’re going to talk about customer research and how...