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Podcast: What's Working in Ecommerce
Episode: Why Your Brand Needs Postcards Now More Than Ever! With Michael Epstein
Description: In this episode, Michael Epstein, co-founder of PostPilot, shares about the effectiveness of postcard marketing and direct mail in the eCommerce industry. He highlights the decline in email engagement rates and the need for alternative marketing channels. PostPilot aims to be a streamlined direct mail solution, allowing brands to send personalized postcards to their target audience. Michael emphasizes the importance of retention campaigns and shares the key considerations for brands getting started with direct mail. He also shares success stories and highlights the importance of recency and frequency in customer behavior.Â