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Podcast: The Glossy Podcast
Episode: M.M.LaFleur CEO Sarah LaFleur: 'We have this opportunity to rewrite the rules' of workwear
Description: Workwear was different when CEO Sarah LaFleur launched M.M.LaFleur, her fashion brand targeting working women.“Dresses were the majority of our business [in 2013],” she said on the Glossy Podcast. “We didn’t even have pants until 2016.”But now that working from home has become the norm, the brand has fully embraced casual wear. “The Power Casual category [that includes joggers, hoodies and tees] was probably 15-20% of our business going into 2020. But Covid hit, and -- boom. It's now over 50%,” she said.Tackling change is a growing trend for the brand. In late Februa...