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Podcast: Lawyer Business Advantage
Episode: Business Development with Scott Beebe
Description:
In this episode, Alay and Scott discuss:Â
How business development has been affected by the pandemic.Â
Business development versus sales versus marketing.Â
Categories of business development.Â
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Key Takeaways:Â
Every vision needs to be written down – if it isn’t written down, it doesn’t exist.Â
Part of your vision needs to be your ideal client – this is based on 2 things: your best client ever, and the client you never want to work with again.Â
Pricing is more important than many people expect – changing your mode of pricing may invite more business.Â
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