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Podcast: The UnNoticed Entrepreneur
Episode: Sobering up the beer industry with a hoppy alcohol-free mission
Description: Get Noticed! Send a text.How to break the norm and challenge the stereotype? Here's how Impossibrew shook the beer industry.Mark Wong faced health problems from drinking and realised much of his social life depended on it. He started Impossibrew to create great-tasting beers that relax you without the alcohol. After a big branding misstep, Mark focused on listening to customers to keep improving. He candidly shares mistakes and wins on social media, gaining 35k Instagram and 65k TikTok followers with just a few raw, real videos. Mark explains how they use natural nootropics...