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Podcast: The Digital Deep Dive With Aaron Conant
Episode: Understand Growth With Retail Media and CTV
Description: Chris Bruderle is the Vice President of Industry Insights and Content Strategy at the Internal Advertising Bureau (IAB), which empowers the media and marketing industries to thrive in the digital economy. As a web analytics, market research, advertising, and content expert, he has over 10 years of experience mining data and collecting insights for various web publishers. In this episode… Retail media and CTV are the key drivers of growth in the digital advertising ecosystem. However, with consumer privacy regulations hindering targeting efforts, brands must maintain compliance while gathering insights. What should you know about the evo...