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Podcast: Marketing Against The Grain
Episode: Why Creators Will Replace Your Entire Marketing Team In 2024 (#174)
Description: The best people change their game, evolve, and adapt.Kipp and Kieran dive into the future of marketing: AI's pivotal role and the emergence of creators. Learn more on the impact of AI on customer support, the game-changing potential of AI chatbots mimicking B2B personas, the shift towards personality-led growth in successful companies, and the crucial importance for marketers to embrace the role of creators and why you need AI skills for significant opportunities in the evolving landscape.Follow us for everyday marketing wisdom straight to your feed<...