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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Purpose of a Brand
Description: Purpose of a Brand Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The purpose of a brand is to show why your company exists. It’s your reason for being beyond making money. Customers buy products based on both logic and emotion. The brand helps you tell your story in a way that connects with the audience’s emotions. Good brands are easy to understand and remember. Customers look for brands that match their view of the world. They make buying decisions based on brands. They want to join...