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Podcast: Powerful Ladies® Podcast
Episode: From Teen Activist to CBD Entrepreneur | Jessica Assaf | Co-Founder of Prima
Description: Jessica Assaf’s activism began at age 13 when she joined a local cancer study and discovered how many beauty and personal care products contained harmful ingredients. By 15, she was testifying in California for cosmetic safety reform. That passion for health, transparency, and safer consumer products shaped her entire career. Today, Jessica is the co-founder and Chief Education Officer of Prima, a science-backed hemp CBD wellness brand she launched with Christopher Gavigan and Laurel Angelica Myers. She shares how she went from nonprofit advocacy to Harvard Business School, why she chose entrepreneurship as a vehicle for change, and what it ta...