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Podcast: PR After Hours with Alex Greenwood
Episode: Joe Zappa on Content Marketing and PR Strategies for B2B Tech
Description: Host Alex Greenwood sits down with content marketing expert Joe Zappa to delve into the intricate world of content marketing and public relations, especially in the B2B tech sector.
Joe's experience spans across content marketing, journalism, and academia. He's the brain behind Sharp Pen Media, which emphasizes narrative building, editorial planning, and effective content creation.
Moreover, he served as the editor for the martech publication, Street Fight, for a good stretch.
Joe and Alex tackle the challenges B2B tech companies face in content marketing, emphasizing the critical need for differentiation and...