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Podcast: The Accidental Marketer Podcast
Episode: Accidental Marketer
Description: In this insightful podcast, Mary, Sean and Tom unravel the mystery behind Barnes & Noble's enduring success in the face of fierce competition from Amazon. The trio dives into what makes Barnes & Noble stand out in an age where traditional bookstores often struggle.  In this episode, you will learn:  Why emotions matter, even in the seemingly rational world of B2B The power of the "opposite-good" positioning strategy The usefulness of using segmentation to find unfilled "gaps" in customer needs  Here are some quotes from the team's discussion:  ...