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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso -- Building a Brand
Description: Building a Brand Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. A brand brings benefits to the startup. Investors find value in a brand and will reflect it in the valuation. A strong brand differentiates your startup from the competition. It will make your startup memorable. Here are some key steps in building a brand for your business. Start with the founder's story. Identify the motivation for starting the business. Find your voice and write out keywords or phrases that represent it. Review your mission statement for the...