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Podcast: You Own the Experience Podcast
Episode: You Own The Experience Podcast -Why recruiters need to think of themselves as ‘smarketers’ post-COVID, with Darren Westall
Description: On this episode of the You Own The Experience podcast, Robert Mann is joined by Darren Westall, CEO, and founder of UK-based Paiger, an award-winning staffing marketing tool.
Mann and Westall discuss the need for both staffing CEOs and recruiters to up their marketing game. They talk about how COVID has served to separate the wheat from the chaff, and how the staffing firms that have managed to realize true success in the last 12 months have checked specific marketing boxes.
The duo also chat about:
The technologies that grant recruiters incredible marketing power
The indignity of the phrase ‘marketing girl’ (and...