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Podcast: The Fuel Podcast
Episode: Victor Houghton: The Original Search Engine
Description: While most great creative is inspiration, that inspiration always comes from a source based in facts. These days, we’re surrounded by fake news and alternative facts that if you don’t check them out, could cause irreparable damage to yours or your client’s brand.In this show I chat with one of the advertising industry’s leading fact-finders.Victor Houghton has been supplying irrefutable facts to advertising agencies for years. Those facts have helped them put together multi-million pound and dollar-winning pitches.An hour of truths, actualities and factualities on workin...