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Podcast: Sweathead, A Strategy Podcast
Episode: 19 Trends In 19 Minutes Plus An Attempt To Make Takeshi's Castle A New Trend - Matt Klein, Director Of Strategy
Description: What's the point of all the trend reports? What's the point of trends? And how do you use trends anyway?
Matt Klein is Director of Strategy at sparks & honey but he's also into cultural theory and cyber psychology.
Recently, he rounded up nineteen trends from over thirty trend reports and I gave him nineteen minutes to discuss them while reminiscing about the incredible Japanese obstacle course television show Takeshi's Castle. Â Â
We discuss the truth wars, reworking work, mindfulness, soft activism, the tranquil web, and why–like many brand essences–trend names sound like perfume ads from Paris.
You can find Matt h...