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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Branding Strategies
Description: Branding Strategies Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Branding sets your company apart from the competition. In building your brand consider these strategies: Start with your target market. Identify the ideal customer that you want to attract. Review the competition to see what they offer and how they relate to that ideal customer. Choose a positioning that the competitors have not already taken. Pick a company name that matches your company. Create an image for your company around that unique positioning. Craft a story that supports...