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Podcast: The Very Dental Podcast Network
Episode: AME: Breaking Through Frequency Illusion
Description: It's easy to remember patient interactions that went poorly. Why is it so hard to remember the great one? There is this thing called "Frequency Illusion" (aka: The Baader-Meinhoff phenomenon) that we humans fall prey to. Why is it that after you buy a car that you see a whole bunch of those cars on the road? Are there really more of them on the road than before you bought it? Or is it your focus and your brain that makes you notice them ALL THE TIME! This tendency is used by marketing companies to...