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Podcast: Remarkable Retail Podcast
Episode: Stepping Out in Style with Crocs President Michelle Poole (E)
Description: Welcome to a special encore episode featuring Michelle Poole, President of Crocs. We dig into the remarkable growth story behind the increasingly iconic footwear company. We address head-on the polarizing (or is it fundamentally under-estimated?) nature of the brand and how Michelle has turned that to advantage. We also learn about the personalizing power of jibbitz and how product extensions and geographic expansion are fueling their growth. We also delve deep into the diverse, increasingly digitally-driven, go-to-market strategy that is putting the company on a path to hit $5 billion in sales by 2026. Lastly we get Michelle's perspective on how t...