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Podcast: Unofficial Partner Podcast
Episode: UP355 How ESG impacts the sports business
Description: How will the ESG agenda impact sport?ESG is short for Environmental, Social and Governance, and is a set of standards measuring business's impact on society, the environment, and how transparent and accountable it is; an attempt to capture all the non-financial risks and opportunities inherent in a company's day to day activities. It relates to sport in a number of very significant ways. For example, some major corporations are using ESG as a framework with which to shape their sport sponsorship spend. Is the sports team or event rights holder transparent in its governance and sup...