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Podcast: Pipeline Visionaries
Episode: Goodbye Traditional Outbound, Hello Hyper-Personalized Content
Description: This episode features an interview with Sarah Cascone, VP of Marketing at Bluecore, a retail marketing platform that enables marketers to turn data into revenue-generating campaigns, in minutes.In this episode, Sarah educates us on what her team calls the Relationship Demand Gen Chain, how to foster a meaningful customer community, and how ruthless prioritization is a super power. Sarah also shares with us why she believes traditional outbound is fading away and that now, marketing is all about curating hyper-personalized content.Key Takeaways:Building out the Relationship Demand Gen Chain: Turning overall demand...