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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso -- Branding Positioning
Description: Branding Positioning Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Brand positioning is the place your brand holds in the customer’s mind. It should associate your brand with a positive experience. Here are some key strategies to consider for building your brand positioning: Quality -- this showcases the quality of your product.  Use customer success stories, a long history in the business, and craftsmanship for this strategy. Price -- use the price of the product to position the product in the customer’s mind. This could be either...