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Podcast: Building And Growing
Episode: #63 - Lessons of rapid International scaling: sales funnels, Rev Ops and expansion planning
Description: Melvin Chen is an investor and serial entrepreneur, having worked across multiple sectors in the investment and scale up technology industries including Goldman Sachs, Terra Firma and Samena Capital working on financing, StarLake where he advised firms expanding to and raising money from Asia before joining Latch to focus on go-to-market during their hyperscale journey to IPO.
Forming a new market expansion strategy requires businesses to quantify and rank market potential, to ensure that a product will be able to meet growth goals and help the company to raise capital at the right rate. Typically this means...