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Podcast: Keep Optimising
Episode: TikTok: Should you be doing TikTok Ads? with Sam Thompsett, Genie Goals
Description: Sam Thompsett is Head of Paid Social at Genie Goals, who does results-driven marketing for eCommerce brands. And Sam’s been leading their TikTok Ads work.In this episode we discuss:What makes TikTok's creative offering unique?Why TikTok is more of an awareness platform than a platform for direct salesHow can brands effectively test TikTok advertising?What percentage of ad spend do brands typically allocate to TikTok?Some potential ROI that brands could expect from TikTok advertising in the future[04:37] TikTok offers unique content that appeals to youth.[08:33] Test TikTok, but li...