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Podcast: We Are Sales Podcast
Episode: From PLG to PLS: how Canva introduced product-led sales
Description: Meet Jorge Bestard, head of Enterprise sales EMEA at Canva.
Canva is known for its successful PLG go-to-market motion. However, like with many of the successful use cases in PLG, eventually - and especially if the goal is to grow enterprise accounts - a sales team is added to the motion.
This is called product-led sales. It is obviously different than having a purely sales-led motion. Product-led sales, or PLS, takes the best of both motions: PLG and sales-led.
Now, Jorge has done the move for Canva in the EMEA region, but his...