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Podcast: A SEAT at THE TABLE: Helping business leaders grow their influence
Episode: How to Build High Value Brands
Description: Today, brand value is one of the most valuable assets a company can have. For many, it’s proving to be their only asset.Yet most companies don’t really know how to build a high value brand. Others simply don’t see brand building as a long term investment. The few who have strategically - and often painstakingly - invested in building a brand have reaped the rewards. From Apple, with its trillion dollar valuation, to Coke-a-Cola, the godfather of global brands - and including everything from luxury goods to packaged goods, from technolo...